Branding

Branding

Step 1

Player Audit

We can’t serve you well until we know the things that are important to you. That includes:

• Your values

• Your desired legacy

• Your boundaries

• Your passionate causes

• Your goals both on and off the ice.

Step 3

Output Strategy

Having assembled all the previous data, in this step we will suggest what content should be made and how. This includes:

• Platforms to focus on

• Resources needed, such as gear and ice time

• Release schedules

• Content formats (podcast, video, etc)

• Any supporting materials (websites/social media accounts)

• And more

All these are dictated by an overarching set of rules, goals, and missions based on both your career and personal needs.

Step 2

Personal Needs

At Magdalena Media, the personal needs determine how the professional duties are done, not vice versa. Your off-ice priorities, be they hobbies you want to pursue, rehab from injuries, self-development, or more time with your family, will inform our recommendations for you.

Step 4

Output Planning

Logistics means a shoot happens. Planing means a shoot is effective. We prioritize planning so that you do not have to waste any time on set.

• Storyboards plan how shots will look

• Shot lists identify what angles are needed

• Player directories show what movements we need of you, to allow you to rehearse ahead of time. For example: C-cut backwards from blue line, turn at right-wing face-off circle, and wrist shot high shelf far side.

These tools are used to ensure that the on-set environment is calm and efficient, and that the shoots are completed as quickly as possible to allow you to return to your off-ice life.