Episode 5 - (Date)

The Wicked Witch of the Victim Narrative: How to Know When to Turn Down Deals

Synopsis -

As a result of Cynthia Erivo’s overreaction to a fan edit of the Wicked movie poster, the film’s PR value and fan relationship have dropped off a cliff. In this episode, Jae breaks down the warning signs that you should not accept a promotional offer or sponsorship deal, spring boarding off of Erivo’s example of being out of touch with a fan base and pre-existing brand.